peHUB First Read

* Matthew DeBord: Did Twitter topple Toyota? * FourSquare asks PleaseRobMe to please shut up. * This didn't have to happen: "Too Big To Fail" underwear * Morning Call: U.S. futures point lower, London rises early, European shares fall on Fed move, the Nikkei slips and Hong Kong shares loses 2.6 percent. * Carol Loomis talks with former AIG general counsel Stasia Kelly (who previously had helped managed cleanup at WorldCom): In her years at AIG, Kelly reported to four CEOs, one of whom largely ignored her, another of whom treasured her judgment and promoted her to vice chairman. Meanwhile her work went from quotidian to crisis-ridden. Kelly resigned on the last day of 2009 -- over pay, a problem that has never let up its tight grip on this embattled company.* * A crowd-sourced attempt to understand how VCs analyze business models. * Harvard returns to the secondary market (a bit of a misnomer, because it never really left).