peHUB First Read

* Ann Handley: 7 business lessons from a lemonade stand * Chutzpah: "Placement agent" Al Villalobos says he plans to sue CalPERS * Blog wisdom: Old Spice's ad campaign is brilliant. Reality: Old Spice sales are down since it began. * Morning Call: U.S. futures signal rebound, London rises early, European shares climb and the Nikkei keeps sliding. * Michael Corkery: The great credit rating wimp-out * Is Julian Robertson planning to reopen his Tiger Management hedge fund? * Mark Gimein: Priceline survives despite its "name your own price" gimmick, not because of it. * The FCC reports that all is not well in the U.S. broadband market. As expected, broadband providers trash the FCC.