peHUB First Read

* Scott Brinker: Data as a new marketing channel * Colin Barr: Ben Bernanke's nest egg bounces back * Chris Dorr: Why Babe Ruth and Michelangelo would have loved the iPad * Morning Call: U.S. futures point higher, London rises on banks, European shares climb, the Nikkei gains on earnings and Hong Kong shares hit 3-month high. * Would-be Facebook owner says his claim was born of an arrest * Goodbye to The Big Money, one of First Read's regular first reads... * Coca-Cola doesn't have a corporate VC arm, but it does have something similar * David Stockman: "If there were such a thing as Chapter 11 for politicians, the Republican push to extend the unaffordable Bush tax cuts would amount to a bankruptcy filing." * Toby Lewis: "Banks are finally getting tough with private equity. They have taken control of almost €50bn ($65bn) of private equity-backed companies in Europe since the beginning of 2009 as a result of those companies defaulting on their debt."