peHUB Second Opinion

How-To Edition: How to keep your investors, how to pretend everything’s OK (Ahem, Blackstone), how to equitize a deal and how to raise prices at a store named “99 Cents Only.” Bloomberg: 99 Cents Only is a no-bullshit dollar store—when they say 99 cents, they mean there is no item over 99 cents in their store. Unlike say, their KKR-backed peers, Dollar General (more like, A Dollar, Generally). But the store’s founders didn’t account for long term headwinds like rising costs and inflation with that philosophy. How to solve it? They’ve raised prices, for the first time since opening in 1981, by a whole penny, to 99.9 cents. Genius. (Via Wall Street Folly.)

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