Permira inks buy of Medora, Ideal Snacks
Permira said Wednesday that it agreed to buy Medora Snacks LLC and Ideal Snacks Holding Corp. Financial terms weren’t announced. Permira is combining the two companies under a single holding company, BFY Holdings I LLC. Middletown, New York-based Medora makes snacks like PopCorners, PopCorners Whole Grain and Pop Crinkles. Ideal, of Liberty, New York, is a contract manufacturer of popped snacks. Akin Bay Company LLC advsied Permira, while Houlihan Lokey was the advisor to Medora and Ideal.





