Product Guru Kevin Cheng on His New Company, His New Book, and Trojan Horses

Doodling may not sound productive, but done the right way, it can help energize, organize, and sell a startup’s mission. So says Kevin Cheng, a well-regarded designer who spent years developing products at Yahoo; Raptr, the social network for gamers; and Twitter, and who more recently cofounded Incredible Labs

ManagersNorth AmericaUSBriefs