Publishers Clearing House Buys Liquid Wireless

Port Washington, N.Y.-based Publishers Clearing House, the direct marketer best known for its sweepstakes contest, has acquired Liquid Wireless, a Portland, Maine-based company specializing in mobile lead generation, media buying and analytics. Terms of the deal were not released. Liquid Wireless will stay in its current location, and become an extension of the Publishers Clearing House digital advertising sales organization, the company said.

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