Q&A With (Cereal) Entrepreneur Shamoon Siddiqui

Don't let Shamoon Siddiqui's Facebook profile photo fool you. He's serious about his work. These days, Siddiqui's work is as president of PriceDrip, a Monroe Township, N.J.-based operator of an online auction site. Last week, PriceDrip raised an undisclosed amount of funding from 2G Associates, an angel investment firm located in Central New Jersey. PriceDrip says it stands apart from its competitors because prices of items for sale on its website fall as opposed to rise during the auction. This is Siddiqui's second startup. He previously launched BookSwim, a provider of an online book rental service. I call Siddiqui a cereal entrepreneur in the headline above because that's part of the tagline of Bootstrapper.com, where Siddiqui blogs about being an entrepreneur.