Q&A with Jeff Lanctot, Chief Strategy Officer for Interactive Ad Agency Razorfish

Earlier today, I spoke with Jeff Lanctot, chief strategy officer for Razorfish, one of the world’s biggest interactive agencies, about advertisers’ mentality in the face of a prolonged downturn. Yahoo just laid off 10 percent of its workforce, and the bad news keeps coming. How are your clients reacting? Most are doing contingency planning. They’re very well aware of the economic turmoil we’re facing. They’re trying to figure out what the impact will be on their businesses specifically. As part of process, they’re doing scenario planning: if we cut here, what does it mean? If we cut there, how will that affect us? There’s a flight to