Q&A with Shiv Singh, Global Social Media Lead for Interactive Ad Agency Razorfish

Shiv Singh is a vice president and the Global Social Media Lead for Razorfish, one of the world’s biggest interactive agencies and home to a long line of Fortune 500 clients, including Levis, McDonalds, Starwood Hotels and Victoria’s Secret. Yesterday, before Singh caught a plane out of his headquarters in New York, we discussed how Razorfish's customers are approaching the explosive growth of social media and the new class of influencers born of the boom. Singh also shared some of his most recent data discoveries with me, what new techniques companies are using to boost customer engagement across social media, and why he thinks Twitter has some growing up to do.