QVC parent company to buy Zulily for about $2.4 bln

Liberty Interactive Corp, the parent company of QVC, has agreed to acquire Seattle-based Zulily, an ecommerce site that targets moms and their children, for about $2.4 billion. The deal is expected to close in the fourth quarter of this year. In November 2013, Zulily went public, launching its IPO on the NASDAQ under the ticker symbol "ZU." Its pre-IPO backers were Maveron, August Capital, Trinity Ventures, Meritech Capital Partners and Andreessen Horowitz.

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