ReputationDefender Raising More Money To Prevent Customers from Being Trashed Online

A couple of years ago, while a little bored and awaiting the birth of my son, I Googled the avuncular doctor who was caring for me at the time. To my horror, I discovered that the link appearing topmost wasn’t straightforward information about his practice or even a positive Yelp review (of which there were many), but instead a blogger’s tirade that accused him of extreme negligence decades ago. Whether or not the blogger’s portrayal was accurate (I couldn’t bring myself to mention it and that doctor has since retired), it's those kinds of damaging links that the startup ReputationDefender exists to obliterate, and on which its investors are hoping it will thrive.

6 April 2009•2 mins read
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