Immersv secures $10.5 mln in RVP-led Series A financing

Immersv Inc, a U.S. interactive advertising platform, has raised US$10.5 million in a Series A financing. The round was led by Rogers Venture Partners (RVP), the venture capital arm of Canadian communications and media business Rogers Communications Inc. It was joined by Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive and GREE, among other investors. With the round, RVP General Partner Paul Sestili joined the board. Founded in 2015, Emeryville, California's Immersv has developed technology that helps advertisers connect with consumers through interactive mobile 360 and virtual reality.

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