Rubicon Project acquires venture-backed Shiny Ads

U.S.-based Rubicon Project, an advertising automation company, has acquired Canadian venture capital-backed Shiny Ads. With a focus on advertising technology, Shiny Ads is a Toronto-based portfolio company of several Canadian investors, including Maple Leaf Angels, York Angel Investors and FedDev Ontario. The financial terms of the transaction were not disclosed, however, Rubicon said that the price it paid for Shiny and another purchase, iSocket, was under US$30 million and largely in stock.

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