Rubicon Project completes $122 mln buy of venture-backed Chango
Rubicon Project (NYSE: RUBI) has closed its acquisition of Chango Inc, a Toronto-based programmatic advertising platform that connects marketers with their target audience. The previously announced deal, which was priced at US$122 million, provided exits to Chango's Canadian and U.S. venture capital investors, which include iNovia Capital, Rho Canada Ventures, Metamorphic Ventures, Mantella Venture Partners and Extreme Venture Partners. Rubicon Project, which is headquartered in Los Angeles, said the acquisition will help it expand its advertising marketplace to include intent marketing capabilities.
27 April 2015•4 mins read
