Scoop: Pongr Switches Gears, Seeks Series B Funding
Pongr’s founders didn’t take long to realize the price-comparison business on mobile applications weren’t getting them far enough. “We had originally done price comparisons” exclusively, said Jamie Thompson, founder and CEO of the company. “But unless you’re selling the end product, it’s tough making money.” Then, Thompson and fellow Pongr pros Neal Checka and Zach Cox teamed in late 2009 with Condé Nast men’s mag GQ. As Thompson succinctly put it, “they were in need of better engagement technology.” And, as it turns out, so are many traditional media companies. Now, after more than a year in its new business model, Thompson said, Pongr is looking to take on new institutional and angel investors as it seeks to raise...
28 December 2010•2 mins read
