Seed-stage investor dunnhumby Ventures launches in Boston

Boston-based dunnhumby Ventures has launched today to make seed-stage investments in retail technology. Managing the fund is entrepreneur and angel investor Dave Balter, global head of investments at parent company dunnhumby. Balter, who has founded word-of-mouth marketing company BzzAgent (which was bought by dunnhumby) and other startups, currently serves as a venture partner at Boston Seed Capital and a mentor with TechStars. Balter told peHUB that the seed-stage fund amount is undisclosed, but he expects the fund will make 10 investments a year for three years, with average deal size and follow-ons between $250,000 and $500,000. The firm has already made five seed investments, including The Shelf and InfoScout.

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