Sesame Street Jumps Into Social Networking; Fans Notice
Elmo, the world’s most beloved red monster, joined Facebook earlier today, posting one “fan photo” and one 10-second video. Within hours, more than a quarter of a million people had joined his fan page, 500 “liked” his short video greeting and more than 100 Facebook users -- from Brisbane, Australia to Pesaro, Italy -- expressed their love for the scratchy voiced Aquarius. The move owes to the recent appointment of Dan Lewis, appointed earlier this year as the director of new media communications at Sesame Workshop, the nonprofit educational group behind the 40-year-old show “Sesame Street.” Lewis is a Tufts alum who cofounded the online sports community ArmChairGM.com, then sold it to Wikipedia founder Jimmy Wales for
9 March 2010•2 mins read
