SmartReply Buying mSnap
SmartReply Inc., an Irvine, Calif.-based email and telephone marketing company, has agreed to acquire mSnap Inc., a San Francisco-based provider of interactive mobile advertising solutions. No financial terms were disclosed, except that mSnap shareholders will receive a minority stake in SmartReply. mSnap had raised around $6 million from First Round Capital and Partech International, and was represented on the sale process by The Jordan, Edmiston Group. www.msnap.com
23 March 2009•1 min read
