Spectrum-backed firm buys business publisher(3)

Niche media-focused platform Apprise Media has acquired Engel Publishing as an add-on for Canon Communications.

New York-based  Apprise Media has acquired Engel Publishing Partners for an undisclosed amount from Euromoney Institutional Investor. Engel, a business-to-business media company that provides print, online and data products and conferences for the pharmaceutical industry, will be an add-on for Apprise’s portfolio company Canon Communications.

Canon organises trade shows and produces publications and digital media materials for the technology-based manufacturing industry. Engel is Canon’s fifth add-on acquisition since Apprise acquired Canon in 2005 for an undisclosed amount. The deal will bolster Canon’s planned launch next month of its BIOMEDevice trade show for the pharmaceutical and medical device manufacturing markets.

Apprise focuses on niche media and information companies. The firm is backed by Boston and Menlo Park-based Spectrum Equity Investors, which has committed $200 million (€147 million). Apprise has invested approximately half of this capital to date; its portfolio currently includes sports publisher Beckett Media and automotive and outdoor hobby publisher Action Pursuit Group.

Apprise was founded in 2004 by Charles McCurdy, co-founder of PRIMEDIA Enthusiast Media, which owns specialty publications such as Fly Fisherman, Snowboarder and Stereophile.