Spring Lake Equity-backed MediaMath buys Rare Crowds

Ad tech firm MediaMath has acquired Rare Crowds, a provider of targeted media solutions. No financial terms were disclosed. Also, MediaMath has named Eric Picard, CEO and co-founder of Rare Crowds, as vice president of strategic partnerships. MediaMath's backers include Spring Lake Equity Partners, Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital.

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