Startup BitGym Aims to Inspire Geeks to Work Out with iPads, iPhones
With more and more VC-backed personal health and fitness companies targeting the hardcore exercise fanatic, it was only a matter of time before a startup emerged to go after the less enthusiastic cardio burner. Witness BitGym, a startup being launched out of the Rock Health accelerator in San Francisco that says it has raised "some" seed funding. The aim of the company’s technology is to make exercise seem more like a video game rather than a workout. “Running sucks now. That's where we ...
15 November 2011•3 mins read
