TA Associates-backed Marc Anthony acquires Cake Beauty
Marc Anthony Cosmetics Ltd has acquired Cake Beauty Inc, a Toronto-based beauty brand specializing in natural, vegan and cruelty-free products. No financial terms were released. Marc Anthony, a Toronto-based developer, marketer and distributor of salon-inspired haircare and bodycare products, said the purchase will help expand its portfolio of brands and support its global growth. Cake Beauty was founded in 2003 by CEO Heather Reier. Marc Anthony, founded in 1995 by CEO Marc Anthony, is a portfolio company of U.S. private equity firm TA Associates. TA Associates invested in the business in 2016.
12 February 2018•4 mins read
