The Honest Company, co-founded by Jessica Alba, raises $25 mln

The Honest Company, which operates site to sell natural, non-toxic products, has raised a $25 million round that was led by Institutional Venture Partners. ICONIQ Capital and existing investors Lightspeed Venture Partners and General Catalyst Partners also participated in the round. The Los Angeles-based company, co-founded by actress Jessica Alba, has now raised $52 million in financing.

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