The Year of X, Y, Z and Q
It seemed to me that more of companies getting venture funding lately have names that begin with the least-used letters of the alphabet. But after wasting time trying to confirm this on ill-conceived database searches, I figured it’d be better to talk to someone who actually follows this stuff. So, I talked to Atoll Foden, president of Silicon Valley branding consultancy Brighter Naming, who says obscure letters are indeed in vogue. That’s largely because, with a million-plus domains getting registered each month, all the obvious ones are already taken. “X, Y, Z and Q names are fabulous names right now,” Foden says. “It solves a lot of legal problems because there aren’t many words in the dictionary beginning with those letters.”
30 September 2009•2 mins read
