Tier1CRM nabs $44 mln in Wavecrest-led growth financing
Tier1CRM Inc has secured about $44 million (US$34 million) in a growth equity financing. The round was led by U.S. growth equity firm Wavecrest Growth Partners and joined by the venture capital investment arms of Massachusetts Mutual Life Insurance Co and Salesforce. Founded in 2008 by CEO Mark Notten and COO Phil Dias, Toronto's Tier1CRM provides customer relationship management and engagement software to the financial services industry. The funds raised will be used by the company to accelerate product innovation, expand sales and marketing, and develop the partner ecosystem supporting ACE, Tier1CRM’s flagship product suite.
15 December 2017•4 mins read
