Traction Guest raises $17 mln in Bessemer-led Series A round

Traction Guest, a Vancouver-based provider of enterprise visitor management software, has raised about $17 million (US$13 million) in a Series A financing. U.S. venture capital firm Bessemer Venture Partners led the round. It was joined by existing backer Salesforce Ventures and others. Traction Guest was incubated by Traction on Demand, a cloud consulting and application development partner with Salesforce. Launched in 2015, the company provides cloud-based solutions that help businesses leverage visitor data, shape their brand experience and strengthen security. The funds raised will be used to expand Traction Guest's team and meet global demand.

13 June 2019•3 mins read
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