Twitter Co-founders Announce Backing for Lift

Twitter co-founders Biz Stone and Evan Williams have announced the first project for their incubator and start-up lab, The Obvious Corp. The lab will back Lift, which is developing an application to help people meet goals through positive reinforcement. In a blog post on the Obvious site, Stone wrote that Obvious would help Lift with strategy, design, funding and recruiting. In exchange, he wrote, Obvious will own an undisclosed amount of equity in the start-up.

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