VC-backed BloomReach adds NEA's Koplow-McAdams to board

Mountain View, California-based BloomReach Inc, a provider of an intelligent digital experience platform, has named Hilarie Koplow-McAdams to its board of directors. She is a venture partner at New Enterprise Associates. BloomReach is backed by Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures.

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