VC-backed Hootsuite acquires Snapchat analytics solution

Hootsuite has acquired the Snapchat analytics solution developed by Naritiv, a Los Angeles content creation company. No financial terms were released for the deal, which follows Hootsuite’s buys of AdEspresso and LiftMetrix earlier this year. Hootsuite, a Vancouver-based social media management platform, said the addition of Naritiv’s solution will enable its customers to leverage Snapchat in their digital marketing campaigns. Hootsuite has raised about US$250 million in venture capital funding from Accel Partners, Insight Venture Partners, OMERS Ventures and other investors. Naritiv closed a Series A round last year, according to Crunchbase.

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