VC-backed HootSuite ramps up social analytics capability with buy of uberVU
HootSuite has bought uberVU Inc, a U.S.-based innovative social analytics provider, for an undisclosed price. According to HootSuite CEO Ryan Holmes, the uberVU acquisition will combine the next generation of best-in-class analytics with his company's social engagement solution, moving HootSuite closer to a simple, scalable, and secure platform for the social media landscape. Founded in 2009, the Vancouver-based HootSuite has more than 8 million global users of its platform. Venture-backed since 2010, the company in Aug. 2013 raised US$165 million in a Series B financing round led by Insight Venture Partners, with participation from Accel Partners and OMERS Ventures.
23 January 2014•3 mins read
