VC-backed Hootsuite buys social analytics provider LiftMetrix
Hootsuite has acquired LiftMetrix, a social media analytics company based in New York. No financial terms were disclosed for the deal, which comes on the heels of Hootsuite's buy of AdEspresso earlier this month. Hootsuite said the addition of LiftMetrix to its social marketing solution will help customers better understand the business impact and ROI of their advertising efforts. Founded in 2008, Vancouver-based Hootsuite has raised about US$250 million in venture capital funding from a number of investors, including Accel Partners, Insight Venture Partners and OMERS Ventures. LiftMetrix closed a seed round in 2014, according to Crunchbase.
27 February 2017•3 mins read
