VC-backed Integral Ad Science buys Simplytics
Integral Ad Science, a provider of advertising intelligence for digital media buyers and sellers, has acquired Simplytics. No financial terms were disclosed. Based in the UK, Simplytics is a mobile ad server and analytics platform. Integral Ad Science's backers include August Capital, Founder Collective, Atlas Venture and Pelion Venture Partners.
11 February 2014•3 mins read
