VC-backed Scribble buys analytics marketing platform Appinions
Scribble Technologies Inc has bought Appinions Inc, a U.S. provider of influence analytics marketing technology to brands, agencies and online publishers. The deal's financial terms were not published. Scribble said the acquisition creates "an unrivalled data-driven content marketing platform" and solidifies its presence in the U.S. market. Based in Toronto, Scribble raised $12 million in Series C financing last October. Its investors include Georgian Partners, Export Development Canada, Summerhill Venture Partners, Rogers Venture Partners and Waterloo Innovation Network Fund. Appinions' backers included Canadian specialty finance firm Difference Capital Financial.
16 April 2015•4 mins read
