VC-backed Vidyard buys personalized video platform Switch Merge
Vidyard, which raised $18 million in Series B funding earlier this year, has bought Switch Merge, a San Francisco-based personalized video platform. The acquisition's value was not disclosed. Vidyard said Switch Merge's technology has been integrated into its video marketing offering, and will help marketing and sales teams to create, share and track engagement in personalized video content in an automated fashion. Based in Kitchener, Ontario, Vidyard is backed by Bessemer Venture Partners, iNovia Capital, OMERS Ventures, Salesforce Ventures and SoftTech VC.
9 October 2015•4 mins read
