VC-backed Vision Critical to sell consulting arm to PE-backed MARU
Vision Critical Communications Inc has agreed to spin off its North American research consulting arm in a sale to MARU Group, a British customer intelligence professional services provider. No financial terms were disclosed. Vancouver-based Vision Critical said the deal will allow it focus on its customer intelligence software and support platform. Upon the deal's closing this quarter, the consulting arm will become a standalone business and strategic partner to Vision Critical. Founded in 2000, Vision Critical is venture-backed. It last financing, totaling $16 million, was led by Georgian Partners in mid-2014. MARU is a portfolio company of U.K. private equity firm Primary Capital Partners.
24 February 2016•5 mins read
