VC-backed YuMe Buys Appealing Media

YuMe, a venture capital-funded video advertising technology company, has moved into Europe with the acquisition of Appealing Media, a London-based mobile video advertising company, YuMe announced Thursday. Terms of the deal were not released. YuMe is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital.

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