VCs Bet Big on Custom Chocolate Bars, Beer Steins, You Name It
Picture a custom retailer, and the first vision that comes to mind is probably an exclusive boutique where skilled artisans cater to a small and wealthy clientele. For custom products makers that have raised venture capital funding in recent years, however, such an image is far from accurate. Combining Internet distribution models, social media marketing and supply chains sourced from several continents, a new generation of retailers is taking a mass-market approach to what has traditionally been a cottage business. Venture capitalists believe these design-it-your-way companies are on to something. VCs have invested more than $244 million in 16 retailers and manufacturers of custom and personalized consumer goods ...
21 October 2010•3 mins read
