Venture-backed Centro acquires real-time bidding platform SiteScout
Toronto-based SiteScout Inc, a self-serve platform for buying banner ads on the web and on mobile devices, has been acquired by Centro LLC, a Chicago, Ill.-based provider of cloud-based software to simplify digital media operations. While the terms of the deal were not published, one source reports the purchase price to be US$40 million. In June 2013, SiteScout bought the intellectual property assets of venture-backed online ad exchange AdBrite Inc of San Francisco. Centro raised US$22.5 million in a first-time venture capital funding round in late 2010.
6 November 2013•4 mins read
