Venture-backed Pretio Interactive acquires Tap for Tap
Advertising technology startup Pretio Interactive Inc has bought Tap for Tap, a mobile app exchange network located in Victoria, British Columbia. The financial terms of deal were not published, however, it included a cash and equity component which will result in Tap for Tap founder Todd Dunlop becoming an investor in Pretio. Pretio, which supports brands in placing rewards inside apps and games, said the acquisition adds more than 12,000 app developers to its platform. Founded in 2012, Pretio, which is also based in Victoria, obtained seed-stage funding from Canadian venture capital firms Wesley Clover International and Yaletown Venture Partners in 2013.
24 October 2014•3 mins read
