North America

Blueshift rallies $15 mln Series B

San Francisco-based Blueshift, a customer data activation platform, has secured $15 million in Series B funding. SoftBank Ventures Asia led the round with participation from other investors that included Storm Ventures and Nexus Venture Partners. Also, Blueshift has named Josh Francia, the former vice president of marketing at LendingTree, as chief growth officer.

Motimatic reels in $4 mln

San Francisco-based Motimatic, a behavioral science company, has secured $4 million in funding. City Light Capital led the round with participation from University Ventures and New Markets Venture Partners.

InfoTycoon scores $5 mln seed

Atlanta-based InfoTycoon, an inspections and asset management platform for the multifamily industry, has raised $5 million in seed funding. Shadow Ventures led the round.

Software company FullStory nets $32 mln Series C

Atlanta-based FullStory, a software company, has raised $32 million in Series C funding. Stripes led the round.

Embrace raises $4.5 mln from Pritzker and others

Culver City, California-based Embrace, provider of performance management technology for mobile, announced it has raised $4.5 million in additional capital led by Pritzker Group Venture Capital. Joining the round was Greycroft Partnersand Vy Capital with follow-on from the founders of Parse and MoPub, Eniac Ventures and the Chernin Group.

TIMIA provides $2 mln financing facility to Echosec Systems

TIMIA Capital Corp has supplied a $2 million facility to Echosec Systems Inc, a Victoria, British Columbia-based location intelligence software platform. TIMIA will deploy an initial $1 million, followed by a further $1 million when certain milestones are met. Founded in 2013, Echosec provides a web-based data discovery platform that helps organizations detect online content for threat intelligence. It aggregates and maps data from hundreds of sources ranging from social media to chat forums to the darknet. Vancouver-based TIMIA provides growth financing to technology companies in exchange for a royalty on revenue.

Vital picks up $5.2 mln seed in First Round and Threshold-led round

Vital, an AI-powered software for hospital emergency rooms, has secured $5.2 million in seed funding. First Round Capital and Threshold Ventures (formerly DFJ) led the round.

Edison Partners leads Series A round for Northpass

Northpass, a provider of modern learning solutions for driving business performance, has secured $4 million in Series A funding. Edison Partners led the round.

Credly locks in $11.1 mln

New York City-based Credly, a digital credentialing platform, has secured $11.1 million in funding. The investors were ZOMA Capital, Strada Education Network, New Markets Venture Partners, University Ventures, Pearson, Lumina Foundation and Lion Brothers Company.

Data protection platform provider Digital Guardian snags $30 mln

Digital Guardian, a data protection platform provider, has secured $30 million in financing. LLR Partners was the lead investor.