Video analytics startup Vidyard could list within two years - Reuters
When InContact Inc, a provider of internet-based call center services, wanted to gauge the success of its video marketing campaign, it turned to Canadian video analytics startup Vidyard, reports Reuters. The Kitchener, Ontario-based Vidyard - which says it could list its shares within the next two years - analyzed how many people InContact's videos reached and how long they were watched, enabling its customer to better target its audience. Vidyard, which in March secured $6 million in its series A financing led by venture capital firm OMERS Ventures, expects to go in for another round of private financing well ahead of its market debut.
20 December 2013•2 mins read
