Virtù Equity Partners to invest in hair care brand Kerotin
U.S. private equity firm Virtù Equity Partners has agreed to invest in Kerotin, a Victoria, British Columbia-based direct-to-consumer hair care brand. No financial terms were disclosed. Founded in 2016, Kerotin is focused on hair treatments with supplements, shampoo, conditioner, masques and other products that are sold worldwide. Virtù said it will form a new board and management team led by President Marcos Fabio Lopes e Lima, one of the firm's partners. Kerotin’s founders will remain engaged in the business. Virtù plans to accelerate the company's growth in part by entering the Chinese market.
20 December 2018•3 mins read
