Virtual Goods Spending -- and Who’s Doing the Shopping -- in Social Games like Zynga’s
Earlier this week, research firm Inside Network published a fascinating new report that looks at the spending and usage patterns of the users who are driving the success of hugely profitable social games like Farmville, Mafia Wars, and Texas Hold’Em. This afternoon, I caught up with one of the report’s coauthors, Charles Hudson, to gather a little more detail about that study -- and what he found most surprising about its findings. How many people did you interview for your research and how did you find them? Going into it, we talked to a lot of developers about what tools they were using for customer acquisition. It turns out
25 June 2010•6 mins read
