Wellington Financial backs market research platform iPerceptions
Wellington Financial has provided undisclosed growth capital to iPerceptions Inc, a digital customer research business with headquarters in Montréal. The company said its partnership with Wellington, a Toronto-based specialty finance firm, will support its Voice of Customer analytics platform, which captures customer perceptions of value to enterprises. Founded in 1999, iPerceptions is backed by Canadian technology investor Telesystem and Canadian growth equity investor XPND Capital. Earlier this week, Wellington announced it had provided financing to a mobile software technology startup.
10 December 2014•2 mins read
