Why Twitter Needs Brand Tweehab and Lessons for Startups

Tombed: @biz says 'we don't have a PR person at @Twitter. We don't need to pitch stories to media' (July 23rd, 4:57pm, #brainstormtech) I love Twitter. Its transformation from a status-updating system to what might become the world’s communication platform has impacted millions of people. Yet ironically, as spelled out by recent TechCrunch and Wall Street Journal episodes, Twitter’s own communications strategy leaves much to be desired. Twitter does not see how public relations could help build its business and convey key brand-building messaging. And while I certainly don’t believe short-term prospects are even moderately threatened, Twitter’s long-term success just might be.

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