With First Impressions, Warmth Trumps Competence
Amy Cuddy has received widespread attention for her work in investigating snap judgments, an area on which she's been focused on since 1998. Interestingly, her most recent research suggests that you can get a lot further by connecting with people than trying to outsmart them. To glean more about Cuddy's latest findings and how to seize on them, I called Cuddy today at Harvard Business School, where she teaches courses in power and influence. Our conversation was edited for length. You believe there are really two critical variables that shape how we view other people. What are they?
19 November 2010•6 mins read
