WPP Backs Ace Metrix

Ace Metrix, a Los Angeles-based provider of real-time television advertising analytics, has raised an undisclosed amount of strategic funding from WPP. A recent regulatory filing indicates around $2.24 million in new equity, although it's unclear how much (if any) of that came from WPP. Ace Metrix previously raised around $6 million from Leapfrog Ventures, Palomar Ventures and Hummer Winblad Venture Partners.

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