How To Run A Media Event
Some time ago I wrote a post on tips and best practices that I felt startups ought to consider in getting the most out of media relationships. The impetus had to do with recent reports I had been getting from portfolio companies about media interviews that had not gone as well as company management had hoped. Story angles had been mishandled, sensitive information had been unwittingly divulged, and statements were seemingly taken out of context. In this piece I’d like to cover a sunnier subject: How to effectively run a media event. Last night, portfolio company Runka.com, a destination site for eco-friendly products at discount prices, conducted its first formal media mixer in San Francisco. I prefer to use the term “mixer” as opposed to ”launch party” given that the site went live some weeks ago and, quite frankly, “launch party” still carries with it some dot-com era connotations for many in the start-up/VC community. To this day I have a hard time seeing the phrase “launch party” on an invite without it conjuring up images of hosted martini bars and overflowing trays of sushi in a wildly overpriced nightclub.
