Aperion, Leeds Novamark invest in BrandShare
Aperion Management LLC and Leeds Novamark Capital have recapitalized IDR Marketing Partners LLC d/b/a BrandShare. Financial terms weren’t announced. Management will retain a significant stake in the company and will continue to run the day-to-day day. Brian Martin, who owned a majority of BrandShare, is the seller. Ocean Avenue Capital Partners LP is also investing with Aperion and Leeds in BrandShare, an eCommerce media network. Steven Trepp will be executive chairman of the company going forward and he will also have a stake, a spokesman said. Trepp and Aperion also announced the launch of AT Media Group LLC, which will focus on investments in digital media and marketing services. Sanjay Chadda of Petsky Prunier LLC advised BrandShare.
29 April 2015•4 mins read
